CBD: The Vital Component Missing from Your Beauty Routine
Article by Kevin Wachs
(BPT) - The latest buzz in the beauty world is all about CBD. Have you heard of it? Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it's coming to the beauty industry.
Why is it grabbing headlines? Because of its anti-inflammatory, soothing and anti-aging properties, which make the oil an ideal solution to transform your beauty routine, from hair products to lotions to facial oils. And if you're thinking, wait, cannabis? That's marijuana, right? Wrong. Though CBD is found in cannabis, it is legal, it won't get you high, and you will pass your drug test with flying colors. That's because it does not contain THC, which is the ingredient in cannabis that produces the "high" effect.
Still confused? Don't worry! We sat down with Kevin Wachs, the CEO and co-founder of Earthly Body, to look at some of the beauty areas where CBD is having the biggest impact. Wachs was one of the first to identify the crop's potential benefits and has launched several hemp-based brands over his vast career. Most recently, debuting EMERA CBD Haircare, the first line of haircare products made with 100 percent Non-GMO CBD oil. The line complements Earthly Body's skin care brand, CBD Daily, to ensure your beauty bases are covered from head to toe.
Super Skin Care
We already know that inflammation can spell serious skin woes, but what you might not know is that CBD anti-