Discover Rado with Ethos Watches
A revolutionary watch brand that has managed to change the industries perception about
design aesthetics, Rado has been influential is one of the greatest watch innovations of all
times. The leader of ceramic watches, Rado defines timeless elegance is a whole new form.
Its ascent into the watch industry started in 1983 when Rado watches joined the Swatch
group. As a mark to this revolutionary step forward Rado pledged to create marvels by
fusing state of the art technology with incredible functionalities and design. The journey
began with the launch of Rado Integral which was the industries first to use scratch resistant
sapphire crystal and bracelet made of highly resistant high-tech ceramic. Their designs
speak of a contemporary elegance that can be suited well with any attire. Be it a day out
with friends or an adventure camp or a cocktail party, Rado leaves you looking you best
always.
The sleek pure design radiates confidence and comes with a unique and notable spiral
shaped bracelet. Rado Ceramica was the first watch in platinum colored high-tech ceramic
transformed by planted plasma treatment. With years of exceptional innovations Rado kept
being the single most influential brand in the industry. This year’s Baselworld saw Rado
come up with the most unique and inspirational collection ever.
Rado watches designed the Esenza collection as a tribute to simplicity and feminine
sophistication. The ultimate time teller for ladies, the Esenza has the latest technology and
the most emotional of all human senses fused together.
This unique product works with the touch on the bezel, an innovation credited to years of
research by Rado. The touch controlled time teller in high-tech ceramic comes in white or
black and has some inimitable features. The watch may not have a crown but is definitely fit
for a queen. It is controlled by a gentle touch or sweep of finger along the bezel wherein the
right side adjusts the minutes and the left side adjusts the hour. The watch is touch and
delicate at the same time with the use of technology that is build through years of expertise
and gentle curved oval case made in high-tech ceramic. The watch case is in a monobloc
construction. Ceramic is injected into a special mould under high pressure. This technique
makes the watch very light. High-tech ceramic is also scratch-resistant and hypoallergenic.
It's very kind to the skin and comfortable to wear.
The watch has 4 sensors inside the special ceramic case. These sensors control the software
to set the watch. The dial also flaunts an astonishing face with diamonds studded at indexes.
It is water resistant up to 30m and has a see through case back. The watch also comes in a
white or black leather strap for a perfect daily wear.