FEATURE | The Big Interview
Goodwood goes
global at a million
minutes a month
L
ike a lot of modern companies,
Goodwood is working hard to
improve its online business. “One
of the big things for us is to take our
brand worldwide,” explains Williamson.
“We have invested a lot in digital content,
particularly around motorsport. We’ve
gone from a standing start to being
one of the top ten automotive digital
publishers in the world. We had 140m
views of our content last year – a million
minutes watched a month – which
means we can attract companies like
MasterCard to become Festival of Speed
presenting partners, which they will be
this year.
“It’s the first time we have had a
presenting partner because they can
see it’s not only the people we have
here on the ground every day of the
festival but it is all year round, every day
all over the world. And as soon as you
start opening the world’s mind to the
concept of Goodwood it opens massive
dofonline.co.uk
opportunities. We are starting to receive
significant interest about how we might
bring a slice of Goodwood overseas.
“If there is a particular way of us
growing over the next three to four years,
it is going to be led by this outbound
publishing. I would consider ourselves
increasingly becoming a media publisher
through the great content we create
here.” Q
DIRECTOR OF FINANCE
19