Diplomatist Special Report: West Asia - North Africa 2018 WANA 2018 - Page 41

SPECIAL REPORT Different forms of healthcare tourism offered in the country which includes Ayurveda, allopathy, meditation, naturopathy, yoga, Yunani, etc. makes India a unique destination. People are increasingly realizing the value of such alternative forms of treatments, that focus on the naturally curing body. In India, there is also a dedicated department to focus on the development of education and research in these unique therapies. Yoga is on the top among these and in recent years it is getting popularity at the global level. Now, after the International Yoga Day announcement by the United Nations, the global trends for practising Yoga to heal body and mind with this powerful therapy is rising in all the directions. Realizing the potential to develop and promote Yoga Tourism as the niche tourism products among international tourists, The Ministry of Tourism, Government of India, has also initiated to make proper plan and policies to promote Yoga as the main Tourism Product. Besides this, the government is working on updating medico-legal information for enabling inbound medical tourists, to access accurate data on visa rules or applicable laws for different procedures. Also, India's Link Policy is working on full swing to avail of direct air facilities from the major cities of West Asia and North Africa. Also going through the report released by CII (Confederation of Indian Industry) with name - "India Services Sector — A Multi-trillion Dollar Opportunity for Global Symbiotic Growth 2017" stated that "the presence of highly equipped and world-class healthcare centres and skilled medical experts have strengthened India’s position as a favoured destination for medical tourism, where the services could be availed of at about 10 percent of what it would cost in any other developed countries with equal clinical outcomes." The most recommended treatments sought in India by medical tourists are alternative medicine, bone-marrow transplantation, cardiac bypass, eye surgery and hip replacement. India is appreciated in particular for heart surgery, hip resurfacing and other areas of advanced medicine. India has 28 JCI (Joint Commission International) accredited hospitals. However, for a patient arriving in India, it is necessary to fi nd the optimal Doctor-Hospital combination. After the patient has been treated, the patient has the alternative of either recuperating in the hospital or at a paid accommodation nearby. Many hospitals also give the possibility of continuing the treatment through telemedicine. Despite India's linguistic diversity, English is an offi cial language, and is widely practised in writing and speaking by most people, and almost universally by medical professionals. In Noida, which is rapidly emerging as a hotspot for medical tourists, a number of hospitals have hired language translators to make patients from non-English speaking countries feel more comfortable while at the same time helping in the facilitation of their treatment * The Author is a travel blogger based in Dehradun and holds a master degree in Tourism and Hospitality Management. She frequently writes about Uttrakhand Tourism and works closely with the Government’s “Incredible India” campaign West Asia-North Africa• 41