India is a destination with much potential for the Peruvian agricultural products which currently face high tariffs . Say for example , Peruvian origin coffee faces a 100 percent tariff , whereas grapes , cocoa and tara powder attract a 30 percent tariff .
COUNTRY REPORT
this year in New Delhi , following which another round is scheduled to be held in Peru in the following three months .
The chapters related to market access ( tariffs ), rules of origin , custom procedures , trade facilitation , sanitary and phytosanitary measures , technical obstacles with respect to trade , trade defense , trade of services , and temporary entry of personnel related to business , investments , cooperation , solution of controversies and institutional issues have already been discussed .
The trade agreement will include , in addition to the provisions related to the trade of goods , specific agreements in the area of services , with the aim of simplifying trade in services between Peruvian and Indian companies and minimum possible restrictions . Given that India is considered the Asian hub for sectors like services and IT , the Indian market represents a great opportunity for the Peruvian companies to generate alliances in these sectors .
Moreover , the trade agreement will also ensure that Peru and India commit to a steady and transparent framework for the future investments in both the markets . can be of assistance to a large gamut of companies — the first point of contact for the internationalisation of services for the two countries . The private associations , similar to us , play a very important role in the cooperation that must exist between both the economies .
It is for this reason that the Commercial Office facilitates the signing of MoUs between private organisations , related not only to the trade of goods , but also to services , incentivising the execution of joint activities like trade missions , organisation of seminars ( online and offline ), and fairs among others .
Is there any particular sector in which you wish to see an increased interest in the Indian market ?
In the beginning of 2017 , our country launched the brand ‘ Superfoods Peru ’ at an international level . With it , we have introduced to the world the quality , variety , and health benefits that Peruvian products offer to the world .
With the use of the brand Superfoods Peru , Peruvian products with important nutritional properties have been
India is a destination with much potential for the Peruvian agricultural products which currently face high tariffs . Say for example , Peruvian origin coffee faces a 100 percent tariff , whereas grapes , cocoa and tara powder attract a 30 percent tariff .
Both the economies stand to benefit from this trade agreement owing to reduction in tariffs , allowing Peruvian and Indian exporters to exports their respective products to the other ’ s market on competitive terms .
India is a destination with much potential for the Peruvian agricultural products which currently face high tariffs . Say for example , Peruvian origin coffee faces a 100 percent tariff , whereas grapes , cocoa and tara powder attract a 30 percent tariff .
Peruvian products life coffee , grapes , asparagus , avocadoes , cocoa , blueberries , mangos , and Pisco , our flagship liquor , among many other Peruvian products will stand to benefit from the tariff conditions more suitable for the Indian consumer .
Sir , given that it is the public sector , which facilitates the actions of the companies , what would be your view regarding the cooperation between private sectors of the two countries ? What steps could be taken to expand ties in the private sector ?
One of the priorities of the Commercial Office of Peru in India is to serve as the facilitator for business between Peruvian exporters and Indian importers . In other words , we placed at the international stage , especially considering the present trend towards the consumption of nutrient rich food .
Peruvian exportable products are aimed at large international markets like India . It is important to mention the popularity these health foods are acquiring , as demonstrated by our export figures , showing a steep growth in the demand of the Peruvian Superfoods like quinoa , grapes , cocoa bean , etc .
Trends related to the consumption of healthy food are a result of the evolving preferences of the urban Indian consumer . This set of consumers , also the target market for the Peruvian products , not only chooses to eat healthy but also associate the quality of the product with a brand . Peruvian Superfoods will continue to remain popular and do well for the same reason . The consumer values a good quality product that greatly contributes towards their personal care and health , especially if it is accompanied with a reference to the origin of the product denoting quality above all .
The preference for these products is also due to the international fame which Peruvian gastronomy has acquired in the recent years . Many big Indian importers have shown deep interest in staple Peruvian ingredients . The Commercial Office in India will continue with its efforts to showcase a range of our products and their advantages .
40 • Extraordinary and Plenipotentiary Diplomatist • Vol 6 • Issue 9 • September 2018 , Noida