DigiTech Magazine - UK CIO2020 - Spring 2015 - Page 7

...................................................................................................................................................................................... TRAVELSPORTGAMES 4 COMPETITIVE EFFICIENCY IMPERATIVES To weather Market Speed and Market Disruption, organisations must improve efficiency CHALLENGE Remove/automate unnecessary human elements from processes CHALLENGE Implement Lean approach to optimise processes OPPORTUNITY Achieve greater efficiency, better pricing and higher profit margins 3 CUSTOMER RELATIONSHIP ORIENTATION/TRANSITION OF PRODUCTS TO SERVICES BIG DATA IS YESTERDAY’S NEWS. Today’s is what can and must be done with all that data Systems are changing to develop deeper, multi-faceted customer relationships CHALLENGE Collect, analyse and use sales, social media and interaction pattern data CHALLENGE Continually update and optimise based on customer data and feedback CHALLENGE Become a service-based organisation to inspire and improve customer loyalty OPPORTUNITY Make it easier for customers to want to spend money with the business OPPORTUNITY Drive faster decisions, new improvements, better customer interactions Want to learn more about the outlook for IT and Digital for 2015, talk to Ben: ben.grinnell@northhighland.com CIO Magazine Spring 2015 Issue 7