DigiTech Magazine - UK CIO2020 - Autumn 2015 | Page 24

BUSINESS .................................................................................................................................................................... TECHNOLOGY An in-house start-up – do you have one? Many firms are aiming to transfer and embed the creativity and passion of a start-up hub to their own corporate cultures. The goal: To put them one step ahead in creating profitable product propositions that in turn create new revenue streams and help diversify their product portfolio . 24 CIO Magazine Autumn 2015 Issue