DIGITAL UP MAGAZINE VISUAL EFFECTS WELCOME TO THE FACTORY – JEAN PAUL GAULTIER This factory is something you have never seen before. Corseted models, sailors, and robots work inside of it creating a fantasy. This is the newest campaign from Jean Paul Gaultier, Welcome to the Factory. JPG opened the doors of his factory for us, and revealed the secrets of how fragrances are being made. The video directing team is Dvein collective. Formed in Barcelona in 2007, Dvein is a collaborative collective that pushes the limits of live action and CGI storytelling, helmed by creative directors Teo Guillem and Carlos Pardo. With backgrounds in fine art and design, the collective merges the physical with the digital world to craft sleek visual effects infused with their own distinctive, organic aesthetics. With an experimental, design-driven culture at its core, Dvein combines live action with animation to pursue a unique visual language in all of their work across cinema, broadcast, music video, art and installation. [ 8 ] DigitalUP