Digital Up Magazine Typography Various 3D font combinations represent the new, liberal aesthetic of the 21st century. The secret behind a successful design lies in recognizing and understanding the clients’ needs. Sawdust has previously worked for Wired, so this new commission was a further exploration of the creative process. ‘’Our goal, which is often the case, was to challenge convention and preconceptions around traditional letterforms whilst retaining clarity and readability,’’ says Jonathan Quainton. The idea is to create well thought out work that is both innovative and meticulously crafted. ‘’It was a great opportunity to produce something playful that would appeal to and entertain the readers of Wired,’’ the Sawdust team explained. Here is Digital Up Magazine’s selection of Sawdust’s work for Wired Magazine: [ 32 ] DigitalUP