DIGITAL PRMO
DIGITAL PROMO
LETA SOBIERAJSKI
AARK
COLLECTIVE
CAMPAIGN
Leta Sobierajski is New-York
based designer and art director.
She was commissioned to
create a campaign for Aark
Collective, a company that
creates timepieces inspired
by the challenge of balancing
function and beauty.
“I created seven images for their brand, all
inspired by the monotonous—yet beautiful—
day-to-day habits we take for granted. Each
image is a monochromatic, standalone
setting that conveys a specific time of day.
The color assigned to each image reflects a
specific hour: dawn, morning, noon, evening,
or midnight. Each image is representative of
one moment, and the story is broken down
into 7 chronological moments” says Leta.
http://letasobierajski.net
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