Digital Up Magazine DIGITAL PROMO NOT A DREAM UNOFFICIAL TESLA CAR COMMERCIAL Tesla Motors has a rather unconventional way of advertising. The company airs neither TV commercials nor print ads in newspapers. They rely solely on social media such as Facebook and Twitter, and the company’s CEO Elon Musk posting on these online platforms. This fact doesn’t stop Tesla fans from creating unofficial ads for the company. Not a Dream is produced independently by commercial-and short-film-makers the Freise Brothers. The ad was accompanied with the description: ‘’A surreal land of oil & gas is visited by an unlikely yet welcomed stranger.’’ A black and white dystopian world unfolds before our eyes, while the voice of Nikola Tesla himself narrates: ‘’IT IS NOT A DREAM IT IS A SIMPLE FEAT OF SCIENTIFIC ELECTRICAL ENGINEERING ELECTRIC POWER CAN DRIVE THE WORLDS MACHINERY WITHOUT THE NEED OF COAL, OIL, OR GAS ALTHOUGH PERHAPS HUMANITY IS NOT YET SUFFICIENTLY ADVANCED TO BE WILLINGLY LED BY THE INVENTORS KEEN SEARCHING SENSE.’’ [ 12 ] DigitalUP