DIGITAL UP Magazine NO. 1 - Page 99

Digital Up Magazine DigitalUPMagazine.com
THE FINGER IS THE TIME
It is difficult for the standalone clock designers to find their spot on the market when almost every device already comes with a built-in clock. Unless(!) they create a truly amazing piece of
art, and this clock is precisely that. The Shadowplay clock is all about the concept. It needs an
interaction in order to tell time.
It consists of a ring of LED light and when one points a finger to the center of the ring, the shadows
shows hours and minutes. The LED ring gives a delicate glow when you’re not interacting with the clock.
The Shadowplay clock was created by the Breaded Escalope design studio, and the team has not yet decided whether to mass-produce the piece.
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