DIGITAL UP MAGAZINE DIGITAL PROMO Bishopp Outdoor Advertising One of the biggest of Australia’s regional outdoor providers, Bishopp rebranded themselves while retaining the company’s DNA from the beginning. In collaboration with Illusion Studios in Bangkok they created outstanding hero images which all came from an iconic Australian saying – “made you look, dirty chook”, and literally created ‘dirty’ chooks, drawing the attention of both public and media buyers. Without any praise the flawless attention to detail is top notch, which says why those who truly love their craft will never become a dying breed. Advertising Agency: Rumble Creative & Media, Brisbane readytorumble.com.au Production & Photography: Illusion www.illusion.co.th [104] DigitalUP