Digital Guiding Principles (DGPs) - Page 3

About the Digital Guiding Principles The Digital Guiding Principles (DGPs) have been developed as part of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking ( The Commitments address targeted actions in five key areas, one of which involves work dedicated to strengthening and expanding marketing codes of practice. To this end, the Commitments’ signatories pledged to develop a set of global guiding principles for alcohol beverage marketing in digital media. The DGPs are the result of the signatories’ collective efforts to deliver on this pledge. September 30, 2014 marks the launch of the first-ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply to traditional marketing activities. 3