Digital Beading Magazine Issue 15 - Page 157

How to start the process of choosing a name: - Brainstorm - List keywords that identify you, your company, what you do and what you stand for. - Consult a thesaurus on alternative words that might work for you. - Use a foreign dictionary to find words that could be used. - Carry a notebook with you daily. If you think of a name, write it down immediately. - Don’t enlist in family and friends help at first. - Only the decisions makers should be involved in choosing the company name. When you have the choices down to 5 or less; then ask family and friends to choose their favorite one. Take your time... Don’t rush this process. Choosing a company name does not have to be done in one day. Take your time, relax and keep track of your ideas. Choosing a company name is a very important part of starting your company. In the end you are the one who has to be completely satisfied with what you have chosen to name your company. Remember there are no rules set in stone regarding using your personal name for your business or choosing a company name. That decision lies with you, the business owner and what you feel is right for your business. Choosing a name is not a race, take your time; be patient, the right name will prevail. In the end choosing a name that will last and embody both your values and your company’s distinguished characteristics is your ultimate goal. Happy Designing, Lisa Marie Jimenez *The materials available in this column are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any aspect of naming your company. The “Brassaholic” Visit Lisa’s blog at: