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Local character Proudly designed in Sheffield, United Kingdom Sheffield people are known for being very good-humoured and direct. So, with Vi you know you’ll get the right advice, delivered with a smile and no-nonsense. Perfect for busy vets. As a city though, we’ve transformed. Our industries are now creative, innovative, research based and digital. Sheffield’s steel making has evolved into high end, specialist and high quality. True to our heritage everything we do still stands for quality and durability. But in keeping with the contemporary fresh-thinking city Sheffield is today, with Vi you can also add inventive and proud.