Think New Work - Rethinking The Office
thinknewwork.com
The office environment has already
been under strong pressure to change
for quite some time. Digitisation
has brought about new, highly
mobile forms of work; companies
are responding to the needs and
expectations of new generations of
workers with flexible work models,
flat organisational structures and
offices designed in a cosy living
room style. In addition, globalised
competition in many industries
has caused enormous pressure on
boosting efficiency. Communication
requirements have increased sharply
as a result of all these changes.
It’s time for a rethink! New
technologies, increasing mobility,
new generations of employees as
well as changed organisational
principles generate dynamic pressure
for change in the office environment.
We work between the expanding
poles of digitisation, productivity and
emotion and are increasingly moving
further away from conventional desk-
bound thinking.
This is leading to the emergence
of many different office areas such
as coworking spaces, silent rooms,
highly technological communication
organisation. In the process, we
only integrate concepts that are
truly relevant for individual client
customers.
spaces or creative spaces. Activity-
based working is the order of the day:
Companies provide their employees
with differentiated, changing
work environments which offer a
supportive setting depending on
the specific task. In design terms,
anything goes – providing that
employees like it – and as long as it
is suited to the company. By coming
up with our ideas for this New
Work approach, we are creating an
innovative framework for different
tasks in the working and living
environment of the office.
Given the right office architecture,
our experience shows that staff
motivation and commitment
increases over the long term – and
that as a rule, motivation also boosts
productivity. For us, the right office
concept means that we create a
suitable, creative solution for each
120
New work offices offer employees
and business partners differentiated,
changing work environments which
facilitate the achievement of specific
tasks. While young companies are
emerging “generically” as network-
based businesses with an activity-
based environment, more and more
established companies are also
embracing the New Work philosophy
of recently established start-ups by
installing areas for coworking and
by generating creative areas for
collaboration.
In our new ThinkNewWork.com
office blog, we take a close look at all
the aspects of New Work. We collect
and publish trends, gather expert
opinion and conduct interviews. The
office blog invites you to browse and
enjoy a good read while offering you
valuable information for your office
of the future.
www.wiesner-hager.com