The complete package:
The latest laminations from VEKA with a full spectrum of support
Industry-leading systems supplier VEKA
Group has added another string to its
bow, for the benefit of fabricators and
installers. The Burnley-based PVC-U
giant now offers perfectly colour-
matched laminated mouldings.
And, for a year that has seen the
window systems supplier increase its
ex-stock offering to 16 combinations,
from its 29-strong Variations colour
collection, and launch the Imagine Bi-
Fold Door in Grey Base; this latest piece
of news that VEKA has created a simple
(and fast) supply solution for matching
laminated mouldings, further proves
the company’s commitment that its
customers’ success is integral its own.
Marketing Director Dawn Stockell
explains: “VEKA Group continues to
make significant investment in our
lamination department for the benefit
of our customers. We know that this
is one of the fastest growing areas of
our industry, and laminated product
currently makes up 39% of VEKA and
Halo profile sales, which is well above
the industry average.
“We’ve partnered with Allied Profiles
to create a comprehensive laminated
moulding offering that perfectly
complements all the colours in our
Variations range. This makes for the
ideal professional finish to any project.
Customers can order online for direct
deliveries, so there’s no need to visit a
trade counter and, obviously, no longer
any need to spray mouldings during
fabrication.”
The significant investment in
lamination by VEKA Group was
announced earlier in the year as part of
a £5M budget allocated for plant and
machinery, which included acquiring a
building adjacent to the existing VEKA
HQ; increasing the former 380,000
sq ft site by a further 40,000 sq ft and
expanding lamination capacity by a
staggering 50%. As a large, and long-
established company, VEKA is proud
to be light footed and adaptable to
changing market trends.
As such, as the last few years has seen
demand grow drastically in specific
areas, VEKA has, in turn, stepped up
to the plate by adding Anthracite Grey
Smooth to its ex-stock list this summer,
as well as Cream to the Vertical Slider in
both VEKA and Halo systems.
The increased lamination capacity
though, doesn’t just speed up
production and output of the more
popular tonal trends, it also means
VEKA can respond to smaller runs,
and ‘quirkier’ orders faster; getting
the profile to fabricators more quickly,
so that installers can complete jobs
efficiently.
When it comes to colour, providing
products that fit the bill is just
beginning, and each VEKA order also
comes with a full spectrum of support
from start to finish, as Dawn explains:
“Here at VEKA, we go above and
beyond to offer a level of support that
is unsurpassed in the industry, from
marketing materials and guarantees,
to sales support, technical advice and
much, much more.
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This is just another example of the
team demonstrating our partnership
approach in trying to make every aspect
of our customers’ working days a little
easier.
“In the face of a relatively flat market,
VEKA is proud to be part of a Group that
will continue to invest in order to see
our partners succeed.”
“This year’s investment in plant and
machinery is not only about increasing
the potential volume of our output,
but more importantly, supporting
customers with flexibility and efficient
service.”
“This means that they can further build
their businesses upon our reputation,
and provide an equally flexible and
efficient level of service to delight their
customers, be they homeowners or
commercial specifiers.”
Call 01282 716611 or email
[email protected] to order
a brochure and learn more about
laminated mouldings, including
pricing, lead times and technical
spec.