Design Buy Build Issue 34 2018 | Page 98

100% Designs 100% Design announces shake-up to core programming with new exhibitions 100% Futures and 100% Forward, a renewed focus on emerging designers, the best interiors and future innovations for living through design. All within the newly formed West Kensington Design District 100% Design, the UK’s longest standing annual design event, returns for its 24th edition this year and is delighted to announce a shake-up to traditional programming, demonstrating its renewed vision to be the unmissable show for design in London’s creative calendar. 100% Design will present new features, fresh design talents and emerging 98 names alongside a roster of industry favourites, big name brands and innovators. Taking place at Olympia, London from 19 – 22 September, this year 100% Design will present two new features, 100% Futures and 100% Forward, which will focus on emerging designers across innovation and furniture design respectively.