USB Charging:
Making Every Bar Count
Imagine – you’ve arrived at the airport,
smartphone in hand for your mobile
boarding pass. You’re not carrying any
travel documents because it’s all saved
on your trusty phone, including your
flight number, seat number, and hotel
address for the other end. You stride
through the terminal building, pull out
your phone… then freeze. Your battery
is down to its final bar. Panicked, you try
to mentally calculate whether you’ll have
enough ‘juice’ to get on board the plane,
let alone find your way to the hotel.
At times like this, every bar counts. It’s
that last ounce of juice you desperately
need, before the phone switches off and
refuses to resuscitate. In these stressful
moments, the charger you chose to use
earlier will be a hero, or a villain.
This ‘Every Bar Counts’ philosophy is
impacting all kinds of businesses, from
leisure to hospitality, education to retail.
Even the healthcare sector is seeing
the value of USB charging technology.
These organisations understand that
failing to provide their customers,
patients, or students with a quick,
easy way to charge their devices will
ultimately drive them elsewhere. After
all, consider this - if you had to decide
between a coffee shop, hotel room or
shop with a charging outlet and one
without, which one would you choose?
because different devices actually
charge in different ways. DDR ensures
that whatever make or model you are a
charging – Apple, Samsung, Nokia– that
device recognises the socket or module
as it would its own charger and draws
current from the USB charging socket in
the way that best suits its design. In base
terms, this means that whatever device is
plugged in, it charges in the optimal way.
The fact is that in these situations, the
majority of us would go for an inferior
coffee in exchange for somewhere to
pump that vital charge into our devices.
Embracing USB switchsockets means
these businesses are increasing the
likelihood their services are picked over
someone else’s.
DDR presents installers and end users
with a powerful investment case. If
you’re still not convinced, ask yourself
this: You’re out of battery on a busy
day of travel, staring at two identical
cafes with two identical seats. One has a
USB charging module built into the wall
(with DDR, of course), the other doesn’t.
Which do you choose?
In fact, customers will appreciate any
last bit of extra charge they can get. Cue
an innovative new approach to USB
charging: Dynamic Device Recognition
(DDR) by MK Electric. DDR works
084
I rest my case.
www.mkelectric.com