DeSell & Co Realty Group Buyer's Guide Summer 2015 | Page 47

In Real Estate… Time really is money. Selling your home? Let us show you how to realize optimum home value Step 1: Intelligent Pricing You gain maximum exposure and reach a greater total percentage of prospective buyers when you Price your property at market value. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. Contrarily, if you list your home at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home Step 2: Time Value of Money A critical success factor when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. If your home is priced improperly at the initial listing phase, or „peak interest period,‟ your property may languish on the market. Ultimately, this may lead to a below market value sale price, or worse, no sale at all. Therefore, your home has the greatest probability for a „optimum value‟ sale when it is new on the market and the price is reasonably established. Step 3: Optimum Home Value = P X T Call us for a private consultation today! 910-692-0770 Jo-an DeSell Broker/Owner ———————————910-690-6126 [email protected] Audrey Wiggins Broker Associate ———————————910-315-3032 [email protected] Ryan Smith Broker Associate ———————————502-550-5934 [email protected] Remarkable Results in Real Estate