Dental Sleep Medicine Insider September 2017 | Page 14

YOUR “BUT”
IS IN THE WAY
I
would do more dental
sleep, BUT
(please, fill in the blank for
me). Surely you have a rea-
son! Really. Write it down
on a piece of paper. Text it
to your husband. If you’re
not doing as much sleep as
you’d like, take a moment
and come up with your top
three reasons.
Eeeevvveeeerrrryyyybody
has a story. If you’ve ever
attended an AADSM meet-
ing, lived next to a chat-
ty Kathy, or if you have a
brother named Joe who
is married to a woman
named Rhonda, then you’ve
heard some stories. And
I’ve heard A LOT of dentists’
stories. I’ve been in front
of thousands of dentists
over the last two decades
now, trying to teach them
a thing or two about dental
sleep medicine, all the while
nudging them with encour-
agement and a subtle but
loud “You really should be
doing this” message. That’s
why Gy and I started Den-
tal Sleep Solutions some 8
years ago now. We wanted
to help dentists implement
RICHARD DRAKE
dental sleep medicine in
their practice.
Please. Stay with me, just
for a few more minutes.
This message could change
your life!
“I’m very interested in doing
more sleep, BUT I just lost
my office manager, and I re-
ally need to hire a new one.
Then I’ll get started.”
“I’d like to do more sleep,
BUT I heard that dental de-
vices can change a patient’s
bite.”
“I would do more sleep, BUT
I just don’t know enough
about insurance so may-
be when I start treating a
bunch of patients then I’ll
consider billing medical
insurance and then I’ll start
doing more sleep (HUH???).”
“Dental sleep medicine
sounds so interesting and it
seems we can help patients
so much, BUT I just don’t
have the time.”