Dental Sleep Medicine Insider November DSM Insider | Page 34

JODI JACKS
SOFTWARE AS A MARKETING TOOL
W hen designing a market-
ing plan, most people tend
to think big; billboards, ra-
dio and print ads, car wraps,
and Google AdWords. These
activities certainly can pro-
duce results, but they are
also pricey, risky, and the
ROI is an uncertainty.
What if you could generate
new sleep patient referrals
from your local physician
colleagues at no cost? For
DS3 Members, marketing
your dental practice is easy
and you already possess the
tools without needing any
more resources. The DS3
Software equips practices
with multiple cost-effective
marketing tools including;
Automatic Letter Generator,
HIPAA compliant digital Fax
Portal, and a Referral Report.
How can these help you to
increase your referrals? Just
hold on, I’m getting there…. patient’s care. When DS3
surveyed approximately 50
physicians on how these
letters should look like, the
response was unanimous,
“One page with only the
most relevant information,
otherwise they will not be
read.”
Automatic Letter
Generator The DS3 Software gener-
ates letters automatically
throughout different phases
of treatment in the format
based on the feedback we
received. The first letter
that is generated is the In-
troductory Letter. When
patients complete their in-
take forms they are asked to
provide contact details for
any healthcare providers
they are under the care of.
This initial contact provides
an opportunity to tell oth-
ers about the OSA service
you offer and that you are
accepting referrals.
When introducing a medical
model into a dental prac-
tice, letter writing becomes
a must. Physicians expect
others to keep them up-
dated on the status of their
After the Introductory Let-
ter, it is important to keep
your name in front of these
same MDs, so when they are
presented with a patient
who is intolerant or refuses