Dental Sleep Medicine Insider May 2017 | Page 3

Jason Tierney Editor-in-chief IN BED WITH THE EDITOR Aim, Aim, Aim, The Dental Sleep Medicine Insider [email protected] 314-882-7746 Stop by Booth #310 at the AADSM Meeting for a Free Hi-5! SHOOT! I used to play basketball. That was seemingly a life- time ago. I remember one game, down by 1 point with just seconds to go. The ball was inbounded. Our crowd was cheering while theirs was jeering with deafening ferocity. I was a fairly adept 3 point shooter but not very strong in the paint. The ball was passed to me near the foul line with NO ONE within 6 feet of me. I received the rock, looked to the basket, and dribbled the ball. Sec- onds crept by in a timeline that seemed like hours while I fixed my gaze on the net. Then, the buzzer shattered my concentration with the ball still in my hands. We lost the game. I failed. My emphasis on taking the per- fect shot eliminated the op- portunity to take ANY shot. So why am I regaling you with 30 year old tales of bas- ketball failings? What could this possibly have to do with dental sleep medicine (DSM)? I speak with dentists inter- ested in DSM every day. They always want to help patients, increase their career satis- faction, and generate more production. However, they aren’t all ready to take the shot. Too often, they pro- crastinate, waiting for some ever-elusive prime time to implement. They don’t want to treat any patients until they’ve received their Medi- care number. They don’t want to get their Medicare number until they’ve treat- ed some nebulous number of patients to warrant get- ting credentialed. The num- ber of dentists I’ve spoken with that have attended 50+ hours of DSM CE without having ever treated a patient is mind-boggling. Aim, aim, aim, THE BUZZER SOUNDS. Opportunity lost. Game over. You lose, the team loses, your patient los- es. What’s the alternative? Yes, you have to get educated. Yes, you have to have sys- tems in place. Screen your patients, implement best practices, and start treat- ing your team, their fami- ly members, your friends. There will never be a perfect team, the perfect time, the perfect patient, or the per- fect shot. The buzzer is al- ways ticking and there are always defenders. Shoot the ball.