Dental Sleep Medicine Insider May 2016 | Page 6

DRIVING THE SLEEP EVOLUTION with John Remmers and Zephyr Sleep Technologies Zephyr Sleep Technologies is a medical device company that has started to evolve the sleep medicine industry by thinking outside the box, largely because of Dr. Remmers’ innovative spirit, and by backing up our product development with quality research. Creating the technology to enable a different delivery model and provide an alternative treatment embraced by patients and making this all accessible is Zephyr’s vision. Our mission is all about making it simple, while keeping these fundamental concepts top of mind: JOHN REMMERS We all know, or at least have heard of Dr. John Remmers, the prolific, inspirational and innovation leader specializing in sleep medicine. Not only was Dr. Remmers a pioneer in the discovery of obstructive sleep apnea (OSA), but more importantly in the treatment of this horrible disease. What you might not know is, what DRIVES Dr. Remmers? What is it that drives all leaders and the companies that are formed around them? We’ll get to this, but first some background. Adherence – A treatment is only as good as a patient’s desire to try it and then to use it – in the case of a chronic disease such as OSA, that means using it…all of the time…for the rest of your life. It is refreshing to know that healthcare providers, healthcare systems and insurers are finally taking patient preference into account. Patients who believe they are part of the treatment decision process are more likely to stay compliant with the therapy, AND are also more likely to talk about their illness (raising awareness) and to refer other friends and family to their treatment of choice. Patient preference, patient acceptance, patient empowerment - these are the keys to therapy adherence. We believe that given a choice, OSA patients or even prospective patients, prefer oral appliance therapy (OAT) over CPAP. We further believe that patient adherence to OAT will be higher over a longer period of time, given choice and the reduced invasiveness of a simple oral appliance. BY PAUL CATAFORD Founder and CEO Zephyr Sleep Technologies After a successful career in Venture Capital in Toronto and the Si Valley, Paul Cataford moved to Calgary in 2004 where he headed the University of Calgary’s technology commercialization office (UTI). It was at UTI that Dr. John Remmers and Paul first met which led to the creation of Zephyr Sleep Technologies in 2010 where both are founders, friends and equally passionate about changing the world of sleep medicine. Efficacy – To be efficacious is to be CAPABLE of treating. In the case of OAT, it is generally accepted that efficaciousness is around 60% (i.e. OAT is capable of treating 60% of OSA cases). The self-proclaimed “gold standard” is continuous positive airway pressure (CPAP) because it’s capable of treating almost all cases, you just need to dial up the pressure to keep the airway open. Another downside is the myriad of face masks, nasal pillows, headgear, humidifiers and other accessories required to make it work. Effectiveness – A therapy’s effectiveness is its ability to treat a general population. Effectiveness takes BOTH efficacy AND adherence into account. Since OSA affects greater than 20% of the general population, we need a highly effective therapy. Now back to - What DRIVES John Remmers and Zephyr?