DOES
G
N
I
I T S
RICHARD DRAKE
R
E
V
D
A WORK?
PART II
If you missed Part I, click here:
https://joom.ag/UyvW/p24
What have I done right? What
do I wish I could get a “do-over”
on? What is generating the
best ROI? Radio? TV? Google
AdWords? Facebook AdWords?
Or the good old-fashioned way
through professional referrals?
Last month I reported on March
and April. To recap: a slow start,
but it picked up a bit in month
two. May off from radio and tv due to
scheduling error so total spent
was less).
May, 2017: 148 calls, 125 NP ap- June, 2017: 140 calls, 90 NP
pointments, 82 showed, and we
made 59 dental devices from me-
dia generated leads alone. Wow!
We actually turned a profit! 59
devices, wait let me do the math,
$542 per device was our break
even. (I took the last week of appointments, 55 showed, and
we made 35 dental devices. The
math: $1142 per device was break
even. An unwanted downturn
but still not bad. Because of the
10 days we did not do radio and
tv, we did see a downturn in the
number of calls for the first week
of June. It then began to quickly
pick back up.
The skinny:
Radio, TV, Adwords: they all
work. And they work synergis-
tically. The jury is still out on
which one provides the best ROI,
but my surprise is that the web
is generating a lot more leads