Dental Sleep Medicine Insider January DSM Insider 2018 | Page 12

the average cost per click is
significantly less for apnea
than implants.
If you are a dentist in Bos-
ton who is advertising on
Google’s search network
for dental implants, you can
expect to pay approximately
$15.37 each time someone
clicks on your implants ad.
Conversely, the same den-
tist advertising for apnea
will only pay roughly $1.27
per click. The data was
similar in every market we
analyzed.
You will also notice the
competition level for sleep
apnea is low while implants
is high. Pricing on Google’s
search network is based
on an auction style system,
therefore, the more busi-
nesses bidding on a key-
word term, the higher the
price per click.
There’s a popular business
BullseyeDental.com/Call
book called Blue Ocean
to book a complimentary
Strategy. The premise is that strategy call with me.
businesses can succeed by
pursuing “blue oceans” of
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uncontested market space,
JOIN ME AT THE
as opposed to “red oceans”
NADSM SYMPOSIUM.
where competitors fight for
dominance. The analogy
REGISTER NOW
is an ocean full of vicious
competition turns red with
blood.
Dental sleep medicine is
the blue ocean - at least for
now. Eventually, it will be-
come fiercely competitive
like most other high-profit
dental services. Now is the
time to position yourself
as the go-to expert in your
market and grab market
share before the sharks
start circling.
If you’d like to discuss your
market and brainstorm
ideas to capture more den-
tal sleep market share, visit
MARC FOWLER
Founder, Bullseye Media
Marc Fowler is the president of
Bullseye Media. His firm has de-
veloped a comprehensive di-
rect-to-consumer dental sleep
marketing program. Learn more
at: http://DentalSleepMarketing.
com