Dental Sleep Medicine Insider January DSM Insider 2018 | Page 11

MARC FOWLER
THE MARKET POTENTIAL
FOR DENTAL SLEEP MEDICINE
Y
ou have likely seen these
statistics: As many as 1 in
5 adults have sleep apnea.
Up to 80% of OSA sufferers
are undiagnosed. CPAP has
a failure rate of around 75%.
You know the potential for
dental sleep medicine.
What if I told you the po-
tential for dental sleep
medicine is greater than
dental implants? Or, in most
markets around the coun-
try there are several dozen
dentists placing implants for
every one that’s providing
oral appliance therapy for
sleep apnea?
The market potential is
huge and the time to grab
market share is now.
Look at the Google search
data for Chicago and Bos-
ton.
These charts indicate the
average monthly searches
on Google.com for sleep
apnea and dental implants
over the past 12 months.
Under suggested bid you
see the approximate cost
for each click of an ad relat-
ed to these searches.
Not only are there more
people searching for sleep
apnea than dental implants,