and I firmly believe that you get more successful outcomes for patients with TMD , meaning you can increase your confidence in treating patients .
DP : What is your general feeling about the Cerezen device ? LK : Cerezen has been game changer for me in the way I look to treat TMD . My experience with the device has been remarkable . It is a fantastic tool to have to offer to TMJ sufferers and is definitely my first port of call as a treatment for their condition . I am confident to prescribe it , and of the outcome it will give to patients . It ’ s such a good feeling to be able to offer a patient a potential solution to their problem that doesn ’ t risk their oral health ( no more occlusal recribulation ) or their pocket ( the makers of Cerezen offer a money back guarantee ).
The support for the practice has been amazing from Cerezen . Implementing a new treatment can often be complex and expensive as well as a massive change to the practice . With Cerezen it is seamless . The only real cost to practitioners is your time to learn about the device . Cerezen has the opportunity to be highly profitable for practices , maximising the treatments that can be offered in- house , and reducing the amount of patients that have to be referred out . The even bigger reward has been the difference I am now able to offer my patients who before I was struggling to help .”
Such is his belief in the Cerezen device Dr Lance Knight is hosting a series of peer-to-peer training courses
in Manchester . Each delegate will leave , not only with a greater understanding of how the device works , the diagnostic and treatment pathway , but the business case for prescribing . They will also be given a Cerezen Practice Kit comprising Demonstration Devices , POS literature and leaflet stand plus a practice copy of ‘ Patient in a box ’ only available to delegates who attend one of the Cerezen Discovery Days . The course fee is £ 399 and delivers 6 hours of CPD . Places are limited to 15 places on each course .
DP : Dr Knight , thank you
CONTACT nicola . gresty @ renewgroup . eu . www . cerezen . eu .
GROW YOUR BUSINESS , ACQUIRE NEW PATIENTS AND IMPROVE RECALL EFFECTIVENESS
� Practice management systems are traditionally seen as a means to store patient data including details of treatments , medical histories and processing payments . As dentists begin to explore opportunities to grow their business , taking advantage of the rich data already present in your practice is the most cost effective marketing tool .
A built-in automated Recall Campaign Manager delivers improved recall effectiveness Receptionist and practice managers find it challenging meeting the demands of a busy practice as well as supporting marketing activities through carefully targeted messaging for recalls , reminders and acquiring new patients . Recalls are often forgotten or sent only once in the hope the patient receives the message first time . Missed appointment patients are not contacted for re-booking and as a result endup in an ‘ idle ’ state with no activity in the practice . All these issues lead to large lists of patients registered but not being treated .
In recognition of these issues , iSmile has a built-in Campaign Manager which can automatically generate up to 3 rounds of appointment reminders and up to 8 rounds of recall reminders . Each message is set to be sent via any channel ( e . g . SMS , email , letter or patient preference ) and the message for each round of reminders can be customised . With all the activity happening automatically in the background it eases pressure on the practice managers and receptionists and ensures the practice knows the state of each registered person .
Case Study : Regular recall reminders generates 15 % increase in bookings
RESULTS
Context : The practice was issuing recall reminders to patients . However the reminders were missing a defined rhythm and the nature of the reminders ( SMS , Email , Letters ..) was sporadic . The practice saw immediate benefits in using the Recall Campaign manager .
Benefits Realised
• A 15 % increase in bookings
• Efficiencies in working practices through automated processing
• Improved patient journey through consistent messaging
• Cost efficiency as more frequent free ( email ) reminders are generated
• Increased bookings and revenue
Targeted marketing to grow your business Understanding and reacting to the needs of the patient is fundamental to proactive marketing . Dentists and patients are often shy discussing cosmetic treatments such as whitening , veneers , tooth straightening etc . iSmile includes a patient interest feature where the patient selects treatments about which they are / could be interested in learning about . Using these markers , the practice is able to develop targeted marketing material and run campaigns for selected treatments .
The rise of the connected patient The digital age has created a connected world with constant access to key information anywhere , anytime on any device . iSmile has an integrated Patient Portal which can be accessed from any device and is branded to the practice specifications . The secure Portal enables the patient to complete their medical history ahead of their appointment minimising surgery wait times and allowing the dentist to see more patients during the day . The iSmile Patient Portal also captures patient feedback on their experience which can then be analysed at the practice and also posted on social media platforms . This has proven to be a powerful tool in creating a brand identity and acquiring new patients .
The Practice Management System becomes the CRM In conclusion , the data , processes and workflow present in the practice management system is the best source for marketing . Using a system that automates processing and relives pressure from the reception can result in double digit growth in dentist revenues and significantly improve patient perceptions .
40 Dental Practice Magazine