THE
INDEPENDENT
WAY
By Sarah McGoldrick
MOST PRACTICE OWNERS NOTE A COMMITMENT TO
PROVIDING PATIENTS WITH EXCELLENT CARE AS THEIR
REASON FOR STAYING INDEPENDENT.
WITH THE EXPANSION CHAINS AND COMPANY MERGERS
CONSTANTLY DRIVING THE INDUSTRY, INDEPENDENT
OWNERS ARE NOW A BEACON TO PATIENTS WHO DON'T
WANT THE CORPORATE APPROACH TO DELIVERING CARE.
“ THEY
IF
WANT TO BE
THEIR OWN
BOSS, THEY
HAVE TO BE
PREPARED TO
PUT IN A LOT
OF HOURS
”
Gough Optical in Toronto has
been operating since 1976 as a family owned and operated practice offering eyewear, contact lenses, safety
glasses, goggles and sunglasses.
Registered optician Chris Gough
said his family has always enjoyed
offering the personal service a large
chain cannot provide.
“We have been in the business
for 42 years. It's almost like the
patients are family,” he said.
“They know we have so many good
opticians and they are going to get
the proper eyecare.”
Located in the Highway 400 and
Finch area of city, Gough noted
they get a large cross section of
patients with different backgrounds and ranging in ages from
'six to 96'. He said he has watched
many family grow up over the years
because people come to an independent operated based on care
rather than price.
He added the offer a wide assortment of frames for every face type
and tend to fall within the middle
to high price range.
Quality is important to the staff at
Gough Optical and they maintain
this in every aspect of the business.
“If we don't have something on the
shelf we will search to get it in for
them,” he said.
Optical Prism X