Design: Top of Mind
By Jody Johnson-Pettit
What is the first thing your customers see when they walk
through the door of your optical boutique?
Here are a few tips on creating a really nice office that is
customer-friendly, inviting and may potentially increase
business.
“We are working on a near-100 per cent success rate in
getting phenomenal results for our clients,” says
Wolcovitch.
Your business should have a wow factor with a spectacular
interior, competent, caring and knowledgeable staff and
an amazing frame area to give the staff the tools to make
the office as successful as possible, according to experts.
“Our offices dispense anywhere from seven out of 10 to 10
out of 10. Just imagine selling a pair of glasses or multiple
pairs of glasses and/or sunglasses to the majority of your
patients/clients and the effect it would have on your
bottom line,” says Wolcovitch.
Modular Design Systems (MDS) co-owner Brian Wolcovitch
has designed 850 offices throughout North America and
internationally, including a large office in Abu Saudi
Arabia and a medium-sized office in Trinidad.
10 EYE FOCUS | December Digital 2016
The industry average for dispensing is approximately 50
per cent, he said.
It’s important to find a dynamic way to show off your
frames.