Last note…you have heard the quote before…
businesses that fail to plan, plan to fail. If you
have read all the way to this part then you are
obviously a business that is planning to succeed.
All the best in 2019.
Trudi Charest is the Co-founder of 4ECPs,
a business resource company for eye care.
4ECPs has six divisions including marketing,
training, social media, eye care jobsite,
payments & events. Trudi can be reached at
[email protected] or www.4ecps.com.
DIGITAL
Back up
Doing a full back up of your computers and
technology should be an ongoing strategy but in
case it’s not this is a good time to do a backup now.
Website
If you have a business website that does not have
monthly optimizations this perfect time to give it a
once over and check all links and buttons to ensure
they are working without any errors. Consider plan-
ning some updates to your website or a complete
overhaul as website technology is changing rapidly
Social Media
Look over your social media channels and ensure
your information is all up to date including hours
of operation as this is a common item that is
searched on your social platforms. Update cover
images with new professional covers and work
on a new 2019 strategy for posts and advertising.
Marketing
Build a marketing plan and budget for 2019 that
includes digital (website, social, digital advertising),
traditional (trunk shows, flyers, brochures,
business cards, recall cards), internal (POP, dis-
play materials, signs, posters) & external (BOLD
advertising, television, radio, billboards,
community ads).
20 EYE FOCUS December Digital 2018