December 2015 December 2015 | Page 27

Recently AEDC launched the Where to Startup video series for entrepreneurs. The online series was created for Alaska entrepreneurs and innovators, aiming to educate and help develop the entrepreneurial environment in Alaska. In this segment learn...

The "Where to Startup" Series: Starting a Small Business

Where to Startup: This segment discusses branding and marketing for your business, including strategy, tactics, choosing a name/brand and other helpful advice.

Presented by Michelle Taylor, Accout Supervisor, Spawn Ideas.

How do you develop a marketing strategy?

What tactics should I use? [01:38]

With limited resources and time, what’s the best route to take towards marketing? [02:52]

How do you chose a name/brand? [04:50]

What is a brand? [06:18]

Advice for marketing a small business [07:32]

Advice for entrepreneurs? [08:44]