Dec. 17/Jan 18 CP MarshBerry CounterPoint_2017 State of the Industry - Dec Jan 2018 THE PERFECT M&A STORM Broker Spotlight ONEDIGITAL 2017 STATE OF THE INSURANCE INDUSTRY Page 6 Growth & Deal Value... Cause or COINCIDENCE? Page 8 Does Your Agency Have a SALES CULTURE? Page 10 Using Data as Your MARKET DIFFERENTIATOR Page 12 QUARTER In Review Q&A Page 14 BROKER Tearsheet Page 15 An advantageous market gave selling firms a welcome lift — but we believe that profitable growth is the only true guarantee to maximizing agency value. Page 2 DECEMBER 2017 • JANUARY 2018