industry news
CBRE Forecasts European Colocation Market Set to Increase by 20 % in 2017
CBRE has projected that the four major European markets of London , Frankfurt , Amsterdam and Paris will see another 120MW of further colocation supply in the next six months . This represents 12 % of the current supply across these markets .
With 74MW of new supply across the major markets in the first half of 2017 , CBRE anticipates that the colocation market is on course for a single year in which nearly 20 % of all current supply comes online .
This unprecedented level of new supply is driven by enormous confidence in European take-up , exemplified by a combined 31MW of transactions across the four key markets during Q2 . This brings total take-up in H1 2017 to 58MW , a new record for the first-half of any year .
London again proved to be the most sought after market , with 33MW take-up for the quarter , which brings London ’ s share of YTD take-up across the four markets to 57 %.
Amsterdam sprung to life with 10MW of power sold in Q2 . Frankfurt and Paris again suffered from the cyclical nature of current demand , but CBRE expects that both markets will pick up in the next year .
For further information visit : www . cbre . eu
Riello UPS Names PSE Power as Preferred Partner in Ireland
Riello UPS , has announced a partnership with PSE Power , Ireland ’ s largest independent supplier of power protection and energy management solutions . The deal gives PSE Power access to Riello UPS stocks and supplies in Ireland , and strengthens PSE ’ s ‘ all-time uptime ’ power protection offering to leading technology companies and data centres including Google , Apple , Thomson Reuters and Interxion .
With Ireland ’ s data centre market set for further growth and expansion , the partnership signals Riello UPS ’ commitment to providing its Irish clients
Leo Craig with the highest levels of service and support for the full range of Riello UPS products .
Announcing the partnership , Leo Craig , general manager of Riello UPS , said , ‘ We ’ re delighted to welcome PSE Power to our expanding community of resellers .
‘ The company ’ s specialist engineering capabilities and nationwide coverage made it the right partner for our business . We ’ re looking forward to working together closely into the future to deliver reliable mission critical power protection systems and support to our customers in Ireland .’
PSE Power ’ s managing director , Padraig Smith , commented , ‘ This is a very positive development for our customers and the team at PSE , and we are very well positioned for continued success and a new level of growth with Riello UPS here in Ireland .’
Riello UPS and PSE Power will be attending the Data Centres Ireland event in Dublin November 22-23 .
For further information visit : www . riello-ups . co . uk and www . pse . ie
Padraig Smith
GDPR Renders Three Quarters of UK ’ s Customer Data Obsolete
Up to three quarters of the UK ’ s customer data held within organisations ’ marketing databases will become useless on May 25 2018 , a new study by data specialists , W8 Data reveals .
The introduction of new data protection legislation next year in the form of General Data Protection Regulation ( GDPR ) changes the current consent requirements . From next May permissions must be opt-in with a clear affirmative action required . Failure to opt-out will no longer be sufficient consent .
Additionally , consent must be granular with separate options being provided to customers ; for instance permission to send direct marketing materials , permission for data profiling , etc .
A data audit carried out by W8 Data found that only 25 % of existing customer data meets the requirements specified under GDPR . To use existing data marketers must be satisfied that it meets the new standard and have a fully documented permission trail including the data and source of the consent .
The audit also found that one in three marketing campaigns are now focused around securing compliant consents , with customer acquisition , customer retention and brand building taking more of a back seat . Additionally , research shows that currently only 35 % of organisations have a regular data cleansing process in place that includes suppression , deduplication and permission management .
For further information visit : www . w8data . com
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