Colocation & Outsourcing The Golden Age In a data-rich world, the data we have created really can be worth its proverbial weight in gold. Greg McCulloch, CEO at Aegis Data discusses what this means for the next generation of colocation; essential to fuelling this new age. L ike any cliché worth its salt, it is a statement deeply rooted in a fundamental truth: Yes, data is the new oil, our contemporary gold, or whatever other wealth-defining resource you want to use. There’s one fundamental difference, however: Unlike the naturally- occurring assets of previous years, we’re not dealing with a finite resource that could eventually dry up. On the contrary, data volumes are growing exponentially – according to some calculations, more data has been created in the past two years than in the entire history of humanity. This is undoubtedly an exciting time for any organisation who deals with data, and it’s a huge opportunity for anyone involved 20 | September 2017 in the business of storing data, including colocation services. But with businesses handling ever greater volumes of data in evermore complex ways, providing a suitable home for that data is becoming a more complicated and demanding job. This is where colocation services can differentiate themselves and become part of the core infrastructure for technological innovation. An intriguing example: VR Looking at the technologies driving this relentless growth in data volumes, it becomes more apparent why colocation services need to adapt to new requirements. An intriguing example of technologies that will increasingly depend on skilfully provisioned colocation services is Virtual Reality and Augmented Reality (VR and AR). Gartner recently put VR on its ‘Slope of Enlightenment’, meaning that organisations and markets are beginning to identify and deploy the best applications of this technology, and indeed the analyst also gave it two to five years until VR is embraced by the mainstream. A recent example that illustrates a possible path to widespread adoption comes from the music industry. In July, music website Pitchfork entered into a partnership with VR company, Inception, to create a new channel dedicated to interactive and immersive music videos.