DCN September 2016 - Page 31

data management with Salesforce, as well as data from Unbounce or Google Analytics. This will be vastly different from the needs of your finance team, who will want to blend data from Salesforce with Quickbooks and some internal data. Serving the data Data centres must also evolve to keep up with the self-service revolution. Without the ability to expand or contract resources as needed, they can become bottlenecks for analytics. Moving your data centre operations to cloud based environments will enable you to quickly access hardware and software in an elastic manner. As you bring more diverse data sets online for selfservice analytics, you’ll need a way to easily acquire the hardware to support these capabilities. Another important step is to decentralise your applications for self-service. This is the only way to truly enable business users to independently access and analyse data without IT support. Allowing your line of business to make their own decisions about what applications and data they need – without first going through the central administration – is part of the new normal. Rethinking data management Fortunately, BI technology has evolved to simplify both data preparation and access. Now, the everyday user can connect, acquire, and blend data from nearly any type of source; cache it in a high performance, self-tuning repository; and prepare it using smart profiling, joining, and intuitive data enrichment. When users are empowered with all their data and don’t have BI technology has evolved to simplify both data preparation and access to constantly request access from IT, they’re able to quickly see a complete picture of the business – not just pieces that they have to mash together in Excel. By focusing on this higher degree of self-service, businesses and data centres can empower users to make smarter decisions that benefit everyone. 31