digital economy applications have to be available 24 hours a day, seven days a week – no exceptions. Delivering 24/7 availability is a challenge for relational databases that are deployed to a single physical server or that rely on clustering with shared storage. By contrast, NoSQL uses partitioning, data distribution and replication to provide always-on availability, even on a global scale. What this means to the enterprise As enterprises shift to the digital economy – enabled by cloud, mobile, social media, and Big Data technologies – developers and operations teams have to build and maintain web, mobile, and Internet of Things (IoT) applications faster and faster, and at greater scale. NoSQL is increasingly the preferred database To remain competitive in the digital economy, enterprises must innovate. 26 technology to power today’s web, mobile, and IoT applications. Hundreds of Global 2000 enterprises, along with tens of thousands of smaller businesses and startups, have adopted NoSQL. For many, the use of NoSQL started with a cache, proof of concept or a small application, then expanded to targeted mission critical applications, and is now the foundation for all application development. With NoSQL, enterprises are better able to both develop with agility and operate at any scale – and to deliver the performance and availability required to meet the demands of digital economy businesses.