DCN October 2016 - Page 6

industry news NETAPP SURVEY: ENTERPRISE APPS DRIVE NEED FOR HIGH PERFORMANCE STORAGE NetApp’s industry research on flash adoption in EMEA reveals that applications, cited as the most critical to business continuity. enterprises require high performance storage to support critical Over half (52 per cent) said customers would become frustrated applications, but almost a quarter have no plans to adopt flash and almost half (45.8 per cent) said customers would lose technologies. confidence towards their business if flash storage and the Out of the 3,000 IT decision makers surveyed across the UK, enterprise apps support failed for an hour at peak time. Almost France and Germany, 85 per cent are directly responsible for IT half (48 per cent) said this situation would cause the business to buying decisions. lose money. Key findings in the survey include: Payments, CRM and business intelligence apps are most performance hungry: Almost half (46 per cent) of all survey participants agree that within their businesses, there is a need for high performance storage technologies. Payment processing, Customer Relations Management (CRM) and Business Intelligence applications require the most consistent levels of high performance, to support business continuity. E  MEA flash market is not saturated: Despite claiming to have high performance storage requirements, almost a quarter of IT decision makers say they do not support any applications with flash. Furthermore, only 16 per cent use flash to support payment processing, CRM and Business Intelligence Flash awareness and opportunity for growth is high: Over three quarters (78 per cent) of IT decision makers are knowledgeable enough to invest in flash – the knowledge is strongest among large businesses (28 per cent). Despite this awareness, 28 per cent of respondents from large EMEA businesses do not have flash, and have no plans to adopt it. Almost one in five (18 per cent) EMEA businesses are planning to adopt flash and almost half (48 per cent) have already adopted it. Meanwhile, among the region’s larger and medium businesses, 14 per cent plan to adopt flash, with the largest potential for growth occur among smaller businesses (17 per cent).  NetApp’s survey of 3,000 IT decision makers across the UK, France and Germany was conducted by Opinion Matters in May 2016.  European Data Centre Association announces new managing director The European Data Centre Association has announced the appointment of Nicola Hayes as managing director of the organisation. Nicola will be responsible for the day-to-day running of the association and will work closely with the chairman and board to ensure that its members are effectively represented and strategic objectives communicated and implemented. The decision is part of a long term plan to widen the association’s membership and relevance across Europe. During its annual meeting in June, the board recognised that the industry is in a period of change and determined that the association needed to be able to evolve in order to best serve its members. The task of leading the association during this period falls to the new chairman, Apostolos Kakkos, CEO of Lamda Helix, the Greek data centre operator, together with a newly appointed board. Speaking about Nicola’s appointment, Kakkos said, ‘In order to ensure the growth of the association and its relevance to operators of all sizes across Europe, it was determined that a managing director, independent of the member organisations, should be taken on. We are delighted to have Nicola on board. Her long history of working within the industry at both European and international levels as well as her experience of 6 working with other national trade associations will prove invaluable to the long term success of the European Data Centre Association.’ Nicola Hayes, together with board members, will be present at the BroadGroup DataCloud Nordic event in Stockholm on the 20th October, where a briefing will be held explaining the Association’s aims, objectives and member benefits.