DCN May 2017 - Page 48

final thought H-APPY HOSTING Rob Garbutt, CEO at LDeX Group, explains what to consider when hosting an App. L et’s face it, the impact that Apps have had in the digital world is astounding. You only have to mention the likes of Uber and Deliveroo to understand the universal popularity that a single App can have. 48 | May 2017 Gartner predicts that this year will see $77bn generated from over 268 billion mobile downloads – from entertainment to productivity services, Gartner predicts that mobile users will be interacting with more than 100 Apps every day. Creating an App has become one of the fastest ways to excel in the business world. It also helps that the digital work environment can remove much of the overhead strains that traditional businesses may face. The aim of any App developer is for their App to become a