DCN March 2017 | Page 15

centre of attention
Industry verticals make the transition to hyperscale models
A large number of cloud computing operations by several industry verticals has led to the generation of colossal volumes of data via the cloud . In a bid to sustain their storage models and complicated data centres , many sectors are making the conscious shift towards the adoption of a hyperscale model . Some of the most prominent hyperscale cloud providers , such as AWS , Microsoft ,
‘ Many public cloud service providers are attracting a higher number of cloud based companies and firms to share space .’
The global hyperscale data centre market sees major potential for growth through the trend of social media networks , cloud computing , and Big Data .
IBM , Google and Oracle , are taking on more customer workloads , by changing the dynamics of the colocation data centre segment .
The biggest user of these services is perhaps the IT & telecommunications vertical , which requires an efficient computing solution for their massive data storage and processing requirements . According to expert analysts at Allied Market Research , a close estimation of the entire market reveals that the IT and telecom sector was the largest revenue contributor in 2015 . It accounted for nearly 26 per cent share of the hyperscale data centres market in 2015 .
Big Data adoption rates in the BFSI sector have also been on the rise and this makes banking and finance a very lucrative area of application in the next few years . It is estimated that BFSI will contribute to the highest revenue generation by 2019 , maintaining the same pace of growth till 2022 . Most of this will be propelled by the fact that finance giants are looking at improving their agility and efficiency in fraud detection , data security and analysis of customer trends . This is expected to give a real push to the hyperscale data centres market , as more and more banks and financial institutions will embrace hyperscale models for their computing and data centre solutions .
SDNs — transforming data centre environments
Through the implementations of software defined networks ( SDN ) within large scale data centre environments , many public cloud service providers are attracting a higher number of cloud based companies and firms to share space . AWS , Google , Microsoft , IBM , Oracle , Verizon and Rackspace are some of the largest public cloud vendors who have sufficient
resources to maintain mammoth data centres in hyperscale models . Mostly their operations are focused on website hosting and content delivery model .
The adoption of SDN in hyperscale data centres is bound to yield efficient results and lead to better regulation of traffic on the servers . In terms of scalability , vendors can address hyperscale growth through better utilisation of their data centre network equipment . SDNs also enable better versatility of the hyperscale data centres through faster reconfiguration options for addressing varying business needs . Enterprises can flatten bandwidth consumption for reduction in quantity and costs of dedicated circuits from global network providers . This also brings about better ability to manage and route the data over preferred network channels and slot .
The hyperscale models built by Google , Amazon , Facebook and Microsoft are setting a benchmark for other customers to base their models on . With the swift adoption of SDN in data centres , the hyperscale data centre industry is set to broaden its scope and redefine the way modern computing and data storage is achieved . The comparatively new and advanced era of computing ushered in by hyperscale models has transformed data centre environments . The competitive scenario of the entire market is promising as more and more IT giants and cloud computing firms are looking at expanding their presence in the industry through the setting up of data centres . Vendors are focusing their energies and collaborating with other cloud storage providers to gain better scalable solutions for their data centres . All these developments point towards a healthy and exponential growth for the entire hyperscale data centre market in the future .
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