DCN June 2017 - Page 20

big data & IoT ATHLETIC ACTIVITY Louis-James Davis, CEO of VST Enterprises, examines the use of Big Data in elite sport and how it’s helping to push the limits of human performance. L ast year’s Rio Olympic and Paralympic games saw new levels of performance from the world’s elite athletes and new and emerging technology has had a pivotal role in this. While the latest hyrdodynamic bodysuit for swimmers and exactly what Usain Bolt eats for breakfast might be headline 20 | June 2017 grabbing, the gear that is really making the difference for athletes is the wearable tech transmitting real time information about performance and the software capturing and analysing this. ‘I’ve always believed analytics was crap,’ so said Charles Barkley, one of the greatest basketball players ever to feature in the NBA. But for all his achievements, Sir Charles’ views are not shared by the top athletes of today. ‘One of the most significant developments in technology has been data. The speed at which data can be converted into athletic training is incredible, and what used to require several hours in a lab can be taken in the velodrome