Big Data & IoT
competitive marketplace weapon, it’s
even more critical that businesses
make sure they make the most of
the data generated.
Let’s consider the challenge
of customer retention as it’s a big
issue for every business. The critical
factors affecting customer retention
include speed, accuracy, and
personal relationships.
To achieve effective retention,
personnel need fast and efficient
access to customer information
from every touch point, including
the IoT. They need to be able to
fully understand each customer’s
relationship with the company
and the interactions they have
had in the past. With these data
based capabilities, the IoT has
the potential to transform the
customer experience.
Achieving a holistic
customer view
In some instances, achieving a
holistic customer view will mean
extracting data from multiple data
stores and combining it all in
real time. This can be difficult to
achieve when that data is sitting
in disparate data centres or even
in different racks within the same
data centre. Fast and reliable
connections are important to
ensure these ‘islands’ of data can
be combined.
Some might argue that the
solution is to pool all data in
a single location. But, while
that might sound enticing, the
practicalities of dealing with legacy
systems and dispersed operations
make it little more than a pipe
dream for most organisations.
Instead, effective crossconnection between different data
stores and applications is one of the
best ways to provide the information
customer service staff need in the
timeliest manner. Being able to
efficiently and effectively access
and analyse data (regardless of its
location) will have a dramatic and
positive effect on the quality of
service delivered.
Ultra connected and agile data
centres are the underlying foundation
that supports great customer service
across all industries. They allow data to
be accessed instantly and workloads
to be efficiently and effectively
deployed as and where needed.
Once these value adding pieces
are in place, the humble data bits
generated from the IoT are able to
deliver real business value.