DCN July 2016 - Page 29

virtualisation & cloud services supported innovation. The increased computing power gained from high performance computing (HPC) has provided the ability to make faster, strategic, informed decisions based on hard data. This type of HPC requires high density data centre environments for the intense computational workloads to function in a cool and stable environment. What is the future of cloud? Businesses will seek to gain market share by using cloud technologies – specifically data mining its customer data for opportunities. Businesses who are proactive and approach customers with services and offerings based on evidence and insight have an increased advantage. This is especially true for financial services, banking, broadband and subscription services where huge amounts of data is available to be analysed. As companies discover the efficiency and financial benefits of developing products and software in the cloud, this enables them to go to market