DCN February 2017 - Page 40

case study

DIGITAL TOUR

The Tour de France first took place in 1903 and has gained global prominence and popularity ever since . In recent years a partnership with Dimension Data has revolutionised the race coverage , making it one of the most interactive sports events in the world , on both sides of the camera . Russell Drury finds out more about the technology that keeps the race rolling .

French media group Amaury

Sport Organisation ( ASO ) owns a variety of high profile sporting events around the globe , including a number of professional cycling races , which includes the iconic Tour de France .
Prior to 2015 , TV commentators on the Tour de France , as well as viewers and fans following the race , had limited access to real time information about the riders ’ performance , and were only able to track the entire peloton rather than an individual rider . ASO wanted to deliver a much richer experience to the billions of cycling fans around the world by providing greater access to existing race data , as well as by sharing riders ’ individual locations and speeds with audiences . To bring the race into the digital era , ASO was also keen
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