DCN August 2017 - Page 12

centre of attention Knowledge Is Power Do analytics equal intelligence? Cameron Jones, principal product manager at Blue Medora talks business intelligence in the age of predictive analytics. A ccording to a recent Gartner report, the fastest growing segment of the business intelligence (BI) market is analytics. The firm predicts that by 2018, more than half of large organisations globally will compete using advanced analytics and proprietary algorithms. 12 | August 2017 Analytics simultaneously drives business transformation and interrupts the digital age, becoming core to businesses today. But what will analytics look like in the future, and what impact will this have on BI? The more data a business has, the smarter it can become, and this intelligence led search for competitive advantage, is prompting businesses to collect more and more data. For many, a logical step is to formalise this approach and develop IT Operations Analytics (ITOA) functions to deliver the insight they need. But many analytics projects neglect back-end ITOA and focus primarily on the front-end of the