DCN April 2017 - Page 7

industry news Server rooms ill-equipped to keep pace with technological innovations, says The Green Grid Infrastructure-as-a-Service: European data centres’ migration to the cloud fuels new investments The increasing maturity and customer awareness of cloud services in Europe is impelling a phased migration from premise based data centres to a cloud environment. With this shift, public cloud providers such as AWS and Google have identified a large market for Infrastructure-as-a-Service (IaaS) solutions. The convergence of cloud services with emerging applications like Big Data and Internet of Things (IoT) creates more opportunities for growth, encouraging innovations in infrastructure and platforms. European Infrastructure-as-a-Service Market, Forecast to 2021, the new analysis from Frost & Sullivan’s IT Services & Applications Growth Partnership Service programme, analyses the emerging trends, competitive factors and provider strategies in the European IaaS market. Western Europe, specifically Germany, the UK and Benelux, leads the market; in due course, Eastern Europe also will emerge an influential region. As the pace of migration of each enterprise depends on its size, type and regional presence, IaaS providers are recognising that a one-size-fits-all solution is not ideal. They are, therefore, developing nuances within their portfolios to meet each customer’s unique requirements. ‘The varying cloud readiness of enterprises has fostered a market for hybrid IT, and service providers are tailoring their portfolios to meet this enterprise requirement,’ said digital transformation research analyst Shuba Ramkumar. ‘Astutely, they are seeking to cement long term customer relations in this emerging market by offering managed, consulting and professional services to guide customers through the transition period.’ Click here for complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan’s thought leaders. Enterprise server rooms will be unable to meet the compute power and IT energy efficiencies required to meet the demands of fluctuating technology trends, pushing a higher uptake in hyperscale cloud and colocation facilities. Citing the latest IDC research, which predicts a growing fall in the number of server rooms globally, Roel Castelein, customer services director at The Green Grid, argues that legacy server rooms are failing to keep pace with new workload types and causing organisations to seek alternative solutions. ‘It wasn’t too long ago that the main data exchanges going through a server room were email and file storing processes, where 2-5KW racks was often sufficient. But as technology has grown, so have the pressures and demands placed on the data centre. Now, we’re seeing data centres equipped with 10-12KW racks to better cater for modern day requirements, with legacy data centres falling further behind,’ said Roel. ‘IoT, social media and the number of personal devices now accessing data are just a handful of factors that are pushing the demands of compute power and energy consumption, which is causing further pressures on legacy server rooms used within the enterprise. As a result, more organisations are now shifting to cloud based services, dominated by the likes of Google and Microsoft, and also colo facilities. This trend is not only reducing carbon footprints, but also guarantees that the environment organisations are buying into are both energy efficient and equipped for higher server processing.’ April 2017 | 7