meet me room DAVID GRIFFITHS – TINTRI David Griffiths leads Tintri’s EMEA region. Currently, he is driving the adoption of enterprise cloud storage solutions for virtualised applications and workloads by leveraging his wide experience in the cloud, service and systems management and PPM domains. A British citizen who resides in Lausanne, Switzerland, David has held a series of sales leadership positions in Servicenow, CA Technologies, Mercury Interactive and BMC Remedy. He holds an MBA from Cranfield School of Management and a BSc in Agricultural Zoology from Leeds University. Does your college/university education have any specific relevance to the career you have now? I studied Zoology at university. Probably not the most obvious degree for someone that has gone on to spend his entire career working in the fast paced cloud technology space. But this education helped me to develop my analytical skills and provided me with the foundation to always be a problem solver. After my BA in Zoology, I then went on to study for an MBA at the Cranfield School of Management. I love learning, and believe it is important to keep ahead of the times – particularly in the technology industry. I still regularly enroll on new courses to expand my knowledge. The most recent course I completed was in Digital Marketing. What does your role at Tintri primarily involve? As EMEA VP, my role at Tintri is to develop and sustain a team across multiple regions. It is my responsibility to set a direction, strategy and approach that aligns with Tintri in North America, whilst ensuring we are continuing to match the needs of our customers and grow our local footprint. My 25 years of experience in the software and 20 | April 2017 ‘Digital transformation is changing the way we live. We expect things to happen instantly.’ cloud market is helping to support and add value to our customers and partners, as they navigate their enterprise cloud journey. What are the biggest changes you have seen in the data centre industry? Digital transformation is changing the way we live. We expect things to happen instantly. This has led to flexible innovative solutions that allow for instantaneous self-service. For young people (or digital natives), who were brought up on the likes of Apple, Google and Amazon, super easy quick user experience is the norm. Gone are the days of cumbersome interfaces that digital immigrants, like myself, are used to. The younger generation is keen to utilise technology such as Alexa and Siri. Without a doubt, this increased consumerisation in the marketplace has increased the value of solutions that promote self-service and ease of use. In order to provide this technology, the enterprise cloud and storage industries should be adapting and raising the levels of automation and keep up with the speed of orchestration. All to fit this new fast paced, user friendly, automated world.