centre of attention LONDON ATTRACTION Jason O'Conaill of Infinity SDC explains why London is the business capital of Europe. W ith an ever increasing population and a responsibility for 22 per cent of the UK’s overall GDP, London is a city on a constant economic rise. In fact, Forbes Magazine recently declared Britain’s capital as the single most influential city in the world, beating the likes of New York, Paris and Singapore. But what makes London the best connected city in the world, attracting more business than any other in Europe? 10 With the largest technology market in Europe and strongest economy of any developed nation, London and the UK are thriving. Over a quarter of a million people are employed within the digital sector in London and with this comes the densest population of data centres in the European Union. For the new breed of technology companies along with established businesses, the connectivity and functionality offered by the cloud, telecoms and data centre infrastructure ensures business gets done. London is the centre of European telecoms, Internet peering and cloud connect points from providers such as Amazon, Azure and Softlayer. It is the off ramp for data and cloud traffic in Europe. Down to business Another key factor in London’s growth is the continued capital injection with recent reports suggesting nearly $10bn of VC investment since 2010. Such financial support, coupled with a flourishing technology market and improvements in infrastructure is making London the hottest location in Europe for tech startups.