centre of attention
LONDON ATTRACTION
Jason O'Conaill of Infinity SDC explains why London is the business capital of Europe.
W
ith an ever
increasing
population and a
responsibility for
22 per cent of the
UK’s overall GDP, London is a city
on a constant economic rise. In fact,
Forbes Magazine recently declared
Britain’s capital as the single most
influential city in the world, beating
the likes of New York, Paris and
Singapore. But what makes London
the best connected city in the world,
attracting more business than any
other in Europe?
10
With the largest technology market
in Europe and strongest economy of
any developed nation, London and the
UK are thriving. Over a quarter of a
million people are employed within the
digital sector in London and with this
comes the densest population of data
centres in the European Union. For the
new breed of technology companies
along with established businesses,
the connectivity and functionality
offered by the cloud, telecoms and
data centre infrastructure ensures
business gets done. London is the
centre of European telecoms, Internet
peering and cloud connect points from
providers such as Amazon, Azure and
Softlayer. It is the off ramp for data
and cloud traffic in Europe.
Down to business
Another key factor in London’s growth
is the continued capital injection with
recent reports suggesting nearly
$10bn of VC investment since 2010.
Such financial support, coupled with
a flourishing technology market and
improvements in infrastructure is
making London the hottest location in
Europe for tech startups.