Cycling World Magazine July 2017 | Page 37

July 2017 | 37
7 .) FREEDOM
The motorised features of e-bikes are not only beneficial in their utility but also in more leisurely ways . Who doesn ’ t like a bit of fresh air and exploration in their free time� The electric bike will allow you to push the boundaries of this more than either walking or a pushbike ever could .
The assistance from e-bikes �or e-trikes� can help people feel much younger and prove to be the best transport solution for members of a community with age or healthrelated physical limitations . Modern , healthy , costeffective transport that everyone can use is essential for mobility and equality .
You don ’ t have to worry about getting tired , just switch on the drive and the bike will do the work for you . Additionally , for those who still like the challenge of a country bike ride , e-bikes have the option of cutting the motors off completely , so you�ll still have the option of a traditional weekly bike ride if that ’ s your style . For off-roading with friends , the power doesn�t stop you cycling , on the contrary , you will probably apply greater enthusiasm to go further , faster , higher and harder than you ’ ve ever gone before .
9 .) S�O�T
Although many might look to e-bikes as a new source of fun , others who have more competitive tendencies might dismiss electric bikes with the assumption that they are not sporty . However , this is not the case . Electric Mountain Bikes ��MTB� are the latest and fastest growing sub-category of electric bikes , and for those who want to push the limits of what a bike can do , this one will certainly be for you . �orget having to get off and walk your bike in tricky terrain , the �TMB will open the door to a whole new world of off-road biking . �iscover the uphill �ow with a Bosch performance C� system or the incredible Yamaha �Wx system and find your new limits .
10 .) LOVE
Those who have already invested in an electric bike , for whatever reason , have fallen in love with them . �-bikes don ’ t have a single target market , but certainly cater to many people�s different needs . �pon giving feedback , our customers tell us that the electric bike is the best product they ’ ve ever bought and haven ’ t looked back since ! I ’ m pretty sure if you give an e-bike a go you will love it too .
8 .) FUN
We ’ ve got something we call ‘ the electric smile ’ – it ’ s actually a thing !
So , there you have it . There are so many reasons why electric bikes are transforming transport in Europe and around the world and why you , or someone you know , could benefit from buying one this year .
There�s a reason so many people are cycling and� or motorbike fanatics , purely because it ’ s a source of enjoyment . For those into either of these , or others who are looking for a fun new hobby , � would wholeheartedly recommend the e-bike . �t could be �ust the ticket , especially when looking at all the benefits already mentioned . A sustainable way of satisfying the biking urges , with significantly fewer limits on your freedoms . What could be better ?
I ’ ll be watching for all those ‘ electric smiles ’ putting in the miles .